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Friday Double Feature: Rethink the Ranch Beef Consumer Campaign

Barthle Brothers Ranch, Dade City, FL were featured in the Rethink the Ranch Campaign. Credit: NCBA

This week’s featured videos were developed by the National Cattlemen’s Beef Association as part of the “Rethink the Ranch” campaign.  The video series shares introduces consumers to six cattle modern operations and the real people who grow the cattle that ultimately become the product they love to eat.

Promoting beef has become more complicated than it was in 1992 when the beef checkoff kicked off the, “Beef. It’s What’s for Dinner.” brand.  That’s why “Rethink the Ranch” was born.  To re-introduce consumers to beef during this 25th anniversary of our iconic brand, we’re also introducing them to the real ranchers and farmers and how they produce beef. NCBA



One of the six featured cattle operations in this campaign was a Florida ranch.  Barthle Brothers Ranch, Dade City, Florida was selected to represent the Southeast in the “Rethink the Ranch” campaign.  See the video they developed to introduce consumers to this well known Florida ranch family .



If you enjoyed these videos, you might want to check out the featured videos from previous weeks:  Friday Features

If you come across an interesting or humorous video, or a new product innovation related to agriculture, please send in a link, so we can share it with our readers. Send video links to:  Doug Mayo



Author: Doug Mayo - demayo@ufl.edu

Lead Editor for Panhandle Ag e-News - Jackson County Extension Director - Livestock & Forages Agent. My true expertise is with beef cattle and pasture management, but I can assist with information on other livestock species, as well as recreational fish ponds. Follow me on Twitter @UFCowman, or Facebook https://www.facebook.com/UFJacksonCoFL/

Permanent link to this article: http://nwdistrict.ifas.ufl.edu/phag/2018/05/04/friday-double-feature-rethink-the-ranch-beef-consumer-campaign/