Boost your honey marketing campaign with some educational tools developed by the University of Florida Extension Service. Beekeepers who sell honey direct to consumers have some helpful tools that can be used to help market locally produced honey. This week’s featured video, “Where does honey come from?” was produced several years ago by UF/IFAS Extension, and features world renowned honey bee expert, Dr. Jamie Ellis, UF/IFAS Entomologist. This video would be a great tool to share through social media, on your website, for civic group presentations, or with tour groups. Better yet, to share with consumers who purchase honey from you. This 4 1/2 minute video provides the basic facts and science that explains how bees make honey, and then how beekeepers harvest it from the hive.
This video, and virtually all YouTube videos, can easily be shared through social media, and can even be added to your website.
- Use your mouse (finger on a touch screen) on the video viewer above.
- Once the video starts playing hit the play/pause button to stop the video, and then click on the YouTube link at the bottom of the viewer (as seen below) to go to the original source video on the YouTube channel.
- Once on the the YouTube site, click on the “Share arrow” just below the video viewer (as shown below). The first group of options allow users to easily share to social media sites such as Facebook and Twitter accounts. The last button on the right, (envelope) allows users to share the link via email on your computer. If you have a customer newsletter or email, you can also just click on the share button and copy the url link (https://youtu.be/QPCsAQr_mZ4) and paste it on an email or website.
- At the bottom of the share option window, there is another link for the “embedded ” code for adding to a website. Once you use the embed button, another window will open that lets you easily copy the html code for a video viewer like the one used in the article above.
In addition to this video, UF/IFAS Extension also has some fact sheets that you will want to print out to have on hand near your counter where you sell honey to share with your customers: