There has been a tremendous spike in interest from cattle producers to begin to make the transition from marketing live cattle to marketing beef. In an effort to support those producers and answer their questions UF/IFAS Extension Holmes County and state extension specialist Dr. Chad Carr will be hosting a webinar series. The webinars will be hosted live and also recorded. These webinars will focus on fundamentals for production and processing. Webinars will start at 10 AM EST on Tuesdays in July 2020. Registration can be completed at:


July 7th – Logistics of Direct-to-Consumer Beef Merchandising

Speaker – Dr. Chad Carr, UF/IFAS Extension State Specialist 

Key Points:

  • Why the increased interest in local beef and are there processors to facilitate this?
  • Federal inspection vs. custom exemption
  • Sides, halves, quarters or piece-by-piece

Speaker – Dr. Todd Thrift, UF/IFAS Extension State Specialist 

Key Points:

  • What do you need to do to facilitate this on your operation?

July 14th – Transitioning from Cattle Producer to Beef Marketer

Speaker- Chris Prevatt, UF/IFAS Extension State Specialized Agent

  • Basic account for cattle production
  • What costs should I track to determine breakeven of product?

Speaker – Dr. Chad Carr, UF/IFAS Extension State Specialist 

  • Cost of meat processing and facility considerations
  • Costs of constructing a facility and volume of production
  • Retail counter considerations and pricing your product

July 21st – Selection & Management of Cattle

Speaker – Kalyn Waters, UF/IFAS Extension Holmes County

  • Genetic Considerations for marketing beef
  • Phenotype evaluation of cattle for beef

Speaker – Dr. Nicolas DiLorenzo, UF/IFAS Extension State Specialist 

  • Nutritional Management and Considerations
  • Forage only/Pasture supplemented/Grain fed

July 28th – Marketing and Brand Development Discussion Panel

  • Brian Sapp – White Oak Pastures
  • Steve Whitmire – Brasstown Beef
  • Josh Riley – Riley Cattle Company

If you are unable to attend one of the live webinars the recording will be posted to the Cattlemen’s Conversations Facebook Page. For speaker bios, event updates and more information follow our event on Facebook or call 850-547-1108

Kalyn Waters