As we look at the ever-changing social media journey, we think how can we keep up? Honestly, we probably never do and that’s okay. Social media can be an efficient way to communicate with 4-H families and also recognize the great things 4-Hers are doing! While you should never rely on only one form of communication to connect with every age group, social media can be an effective strategy. While Facebook is not the “go-to” platform for youth, most parents and community stakeholders are on Facebook. This article covers the basics of setting up a Facebook Group for your 4-H club the right way. Facebook is an approved platform through the University of Florida to use for 4-H, but there are some guidelines that need to be followed:
1. Ask your local 4-H agent to be an administrator with you. Two sets of eyes are better than one and they can help you follow the right path for youth protection and be a resource for correct branding and logos. Also, if your 4-H agent is an administrator, it is really easy for him or her to share posts to the county 4-H page (when appropriate).
2. Create a Facebook Group instead of a Facebook Page for your club. Unlike Facebook Pages, you can change Group privacy settings and limit who can see information. Anyone can follow a Facebook Page whereas a Group can allow only approved members to see information. We must be sensitive to the personal information we share about our youth. How do I create a Facebook group? Steps for creating a FB Group
3. Follow the emblem guidelines for the proper use of University of Florida’s 4-H name and brands. UF IFAS Extension 4-H Graphics. Don’t forget that your club needs to be chartered in order to use the 4-H Name and Emblem.
4. Know who has a publicity release in your club. Youth with no photo release should not be shared in private groups and club leaders who will share information in the group must be aware of these limitations. Participation Release
5. If social media isn’t your “thing,” enlist help from another volunteer! You could also delegate responsibilities to one of the youth officers in your club to help with posting and interactions (with supervision of course).
Now you might be thinking what should a 4-H club talk about on Facebook? How will this Group be helpful? Here are a few ideas:
- Upcoming events
- Sharing of information and questions
- Advertisement for your club
- Recognize youth (if you have parental consent)
- Pictures, videos, and articles
- Challenges and surveys
- Information from the District and State programs
4-H volunteers are the true leaders who help our youth succeed by providing meaningful experiences every time programming is delivered. Our hope is that you feel empowered to incorporate positive engagement with youth by using relevant and innovative communication as technology advances. To learn more about incorporating social media for 4-H clubs or becoming a 4-H volunteer, join us next Thursday, March 18th at 6pm central/7pm eastern for our webinar on social media for 4-H clubs. You can also contact your local UF IFAS Extension Office UF IFAS Extension Office or visit Florida4-H.org.Social Media Tips