If you are new to social media, it can seem a little overwhelming! Hashtags are a way to connect the social media content you post to a specific topic. They make it easier for the reader to find information around specific topics for further interest and conversation. After all- that is what social media is about- conversations! Even if you are using a private group, you can use specific 4-H hashtags and handles for your conversation. As you become more comfortable with using social media for your club, you should consider using hashtags. Both National 4-H Council and Florida 4-H have specific hashtags you can use as appropriate. This article breaks down the differences between hashtags and handles, when to use them, and includes a “cheat sheet” for 4-H specific hashtags and handles that you can use as a reference.
Hashtags are words or phrases preceded by the “#” symbol that make your post searchable. For example, if people are looking for information about 4-H poultry programs, you can add the hashtag “4HPoultry” and your post will show up in their search. As you become more comfortable with using social media for your club, you should consider using hashtags. Both National 4-H Council and Florida 4-H have specific hashtags you can use as appropriate:
Example: You have a 4-H volunteer in your club who participated in 4-H activities as a youth and is now teaching your current club a hands-on specific skill. They are doing such as great job and you want to thank them in your Facebook group. You might use these popular hashtags: #FL4HAlumni #4HGrown #FL4HVOL
You can also use hashtags for events.
Example: 4-H Residential summer camp for youth in the panhandle is at Camp Timpoochee or Camp Cherry Lake. As you advertise or post about camp, you might use: #CampCherryLake #4htimpoochee #FL4HCamps
If you are the administrator of your group, you are able to pin hashtags on your group page that group members can easily see to generate interest. This can save time, so you don’t have to search through all posts and allow you to organize topics.
Handles are the name of an individual or organization preceded by the “@” symbol. When you use a handle, it connects your post to that person or organziation’s page and can be seen by that person’s or organization’s friends or followers. Use the handle @Florida4H if you post has information relevant to the Florida 4-H population. It is always a good idea to use your county 4-H handle to connect your post to your county’s page and followers. For example, @yourcounty’sname4-H.