As we look at the ever-changing social media journey, we think how can we keep up? Honestly, we probably never do and that’s okay. Social media can be an efficient way to communicate with 4-H families and also recognize the great things 4-Hers are doing! While you should never rely on only one form of communication to connect with every age group, social media can be an effective strategy. While Facebook is not the “go-to” platform for youth, most parents and community stakeholders are on Facebook. This article covers the basics of setting up a Facebook Group for your 4-H club the right way. Facebook is an approved platform through the University of Florida to use for 4-H, but there are some guidelines that need to be followed:
1. Ask your local4-H agent to be an administrator with you. Two sets of eyes are better than one and they can help you follow the right path for youth protection and be a resource for correct branding and logos. Also, if your 4-H agent is an administrator, it is really easy for him or her to share posts to the county 4-H page (when appropriate).
2. Create a Facebook Group instead of a Facebook Page for your club. Unlike Facebook Pages, you can change Group privacy settings and limit who can see information. Anyone can follow a Facebook Page whereas a Group can allow only approved members to see information. We must be sensitive to the personal information we share about our youth. How do I create a Facebook group? Steps for creating a FB Group
3. Follow the emblem guidelines for the proper use of University of Florida’s 4-H name and brands. UF IFAS Extension 4-H Graphics. Don’t forget that your club needs to be chartered in order to use the 4-H Name and Emblem.
4. Know who has a publicity release in your club. Youth with no photo release should not be shared in private groups and club leaders who will share information in the group must be aware of these limitations. Participation Release
5. If social media isn’t your “thing,” enlist help from another volunteer! You could also delegate responsibilities to one of the youth officers in your club to help with posting and interactions (with supervision of course).
Now you might be thinking what should a 4-H club talk about on Facebook? How will this Group be helpful? Here are a few ideas:
Upcoming events
Sharing of information and questions
Advertisement for your club
Fundraisers
Recognize youth (if you have parental consent)
Pictures, videos, and articles
Challenges and surveys
Information from the District and State programs
4-H volunteers are the true leaders who help our youth succeed by providing meaningful experiences every time programming is delivered. Our hope is that you feel empowered to incorporate positive engagement with youth by using relevant and innovative communication as technology advances. To learn more about incorporating social media for 4-H clubs or becoming a 4-H volunteer, join us next Thursday, March 18th at 6pm central/7pm eastern for our webinar on social media for 4-H clubs. You can also contact your local UF IFAS Extension Office UF IFAS Extension Office or visit Florida4-H.org.Social Media Tips
Last week, we wrote about ways that marketing can support 4-H clubs, projects and individual members. Marketing is the first step towards public relations. While marketing helps establish general interest in your club, project or program, public relations is about building relationships with people in your community to establish and maintain a favorable public image.
While the 4-H agent works to maintain a favorable overall public image of 4-H, clubs, volunteers, parents and members contribute to that image whether they realize it or not. Why should parents, volunteers and youth be concerned with 4-H public relations?
The 4-H program image reflects on its faculty, staff, volunteers and families (and vice versa)
Positive relationships with the public can open doors and opportunities for 4-H youth
A positive image attracts positive people who are willing to work hard to “make the best better”
How can you support positive 4-H public relations?
Share your story– You can support a positive reputation and image of 4-H by sharing your story as a volunteer, parent, member or alumni. It doesn’t have to be a formal presentation either. When 4-H comes up, share why you are a part of it, how it benefits you and how to get involved.
Give back to the community– Annually, 4-H asks members and volunteers to give their “hands to larger service” through service learning. Members identify a problem and plan to solve that problem through service. When clubs serve their community, it promotes a positive image of the 4-H program, club and everyone involved. Most importantly, youth are learning generosity and compassion by making their community a better place. Check out this recent post for some COVID-safe service project ideas.
Engage with the public– While large community events are not encouraged during these current COVID times, you can promote your club and the 4-H program by tying into National Days. For example, if you are part of a livestock club, you can read a book about agriculture to promote Ag Literacy Week, post your video on social media, and invite teachers to share the video with their students. Not only does this activity reflect highly on your club, it also promotes the agriculture industry. There are lots of opportunities throughout the year to tie into national days. For inspiration, 4-H PR Calendar.
Promoting a positive 4-H image sets the stage for advocacy, which develops support for your club or program. It’s important for volunteers, parents and members to be strong advocates for the 4-H program to secure support from your local decisionmakers and donors. Next week’s post will focus specifically on advocacy, which uses a positive image to take action to support your club.
Marketing provides a foundation for public relations and advocacy. All three actions have implications for volunteers, parents and members.
The terms marketing, public relations and advocacy are often used interchangeably, but they are not the same. However, all three of these actions support our 4-H clubs and projects. Over the next couple of weeks, we will break down each term and talk about how 4-H volunteers and members can use these actions to benefit their clubs and projects.
Marketing is simply the act of generating interest in your 4-H club or project. It can be through word of mouth, media, or displays at community events or businesses. Public relations goes a step further than just generating interest; it is about promoting a club or program’s reputation and image. Advocacy is the most advanced action of the three, and it is the act of using a program’s reputation and value to generate public and even monetary support.
At first glance, you might think that marketing is the responsibility of the 4-H agent, and it is (at least for the total 4-H program). However, marketing has important implications at the club and individual member levels that volunteers, parents and youth should consider:
Marketing the Club- recruit additional members and volunteers
Marketing the Project- generate interest in project sales or secure a buyer for a market animal project
Marketing your Skills- use 4-H experiences to market workforce skills for your resumé and prepare for school, scholarship or job interviews.
Marketing the 4-H Club
In order to be chartered, clubs must have a minimum of five youth from at least two different families. Marketing is a great way to recruit members for new clubs, but sometimes club rosters may dwindle due to circumstances beyond the volunteer’s or parent’s control such as a change in job, move to a different community, schedule change or even a change in school. A static display at the local library or school or even a press release or social media post can generate new members for your club.
Another reason why volunteers may want to engage in marketing relates to diversity and inclusion. 4-H is a three-way partnership between the federal, state and local governments. As such, 4-H is a non-discriminatory program and annually, 4-H programs must provide evidence that their programs are open to all. If your club is not representative of your community’s demographic make-up, your 4-H agent may ask you to conduct “All Reasonable Efforts.” This is a process to verify that the club has made efforts to engage youth who are representative of their community. Your local 4-H agent can help you identify opportunities to market your club and record those efforts on the “All Reasonable Efforts” checklist.
Marketing the 4-H Project
One of the great things about 4-H is it is a safe place for youth to learn about business and entrepreneurship. Many (if not most) 4-H projects offer opportunities for youth to learn financial literacy skills. Whether it is selling an animal for food, or so that other youth can start a herd or flock, there are opportunities for youth to market their project to generate sales or secure a buyer for their animal. Check out this website from Penn State on tips for identifying potential buyers, drafting a letter to buyers and how to prepare your personal sales pitch.
Marketing Your Skills
To be prepared for work and life, 4-H youth need to learn how to present themselves to potential employers. It can be hard to get that first job or internship when you have no previous experience. Use your 4-H project, leadership and citizenship experiences! The 4-H “Marketing You” worksheet can help you identify marketable workforce skills you have learning through your 4-H experiences to make you a competitive applicant for a job, scholarship or entry into college or trade school. The Florida 4-H Next Stop Job program walks you through how to:
This young man is demonstrating how to cook a healthy recipe
What is County Events?
4-H County Events (also known as County Showcase) is an opportunity for 4-H youth to demonstrate the skills and knowledge they have mastered as part of their 4-H experience. Youth can share what they have learned through several contests, from public speaking, to demonstrations, visual arts, and theater arts. While fairs offer experiences to exhibit what a young person has grown or created, 4-H County Events is an opportunity for youth to demonstrate what they have learned and accomplished because of their project work.
Why does it Matter?
One of the Essential Elements of positive youth development is for youth to have opportunities to master new skills and knowledge. Competitive events provide ways for youth to demonstrate mastery and are part of the Florida 4-H Recognition Model. County Events is also a safe space for youth to get constructive feedback and build confidence and capacity for communication skills.
How to Prepare:
County Events gives youth an opportunity to practice communication skills, demonstrate mastery, and receive recognition
First, become familiar with the different contests and rules. Some counties may be offering in-person, virtual or hybrid competitions this year. Check with your local UF IFAS Extension Office for details about your county contest.
Second, host a workshop! Many 4-H programs offer a day to help youth develop and perfect their presentations. If your local office isn’t providing a workshop this year, you can host one in your club. Here are my top 5 resources I like to use when I teach a workshop for youth:
Public Presentation Guidebook from Escambia County 4-H (tips for prepared public speaking, demonstrations and illustrated talks)
County Events Virtual Volunteer Leader Academy webinar (January 2020)
Finally, practice, practice, practice! Practice in front of the mirror, in front of your family, or friends. Clubs will often have a practice day where members give feedback to each other on how to improve.
Last week, we shared Five ways to Cultivate Listening skills with 4-H youth. These strategies focused on listening with your ears, but did you know that you can listen with your eyes too? The quote to the left is an astounding fact- much of what we “hear” does not come from the words that are said, but how they are said. We use our whole body to communicate- not just our mouth and ears. Learning how to read non-verbal cues can help us (and the youth we serve) build empathy and understanding, which help us foster a sense of belonging in our 4-H clubs and groups.
What are non-verbal cues?
Non-verbal communication is about how words are spoken and less about which words are used. This includes things like voice tone, pitch and pace. It can also include sounds like yawning, sighing, clapping and hand gestures. For example, someone may be speaking at a normal pace, but you can hear trembling in their voice (which may indicate fear or anger). Body language is a also a great communication cue. This includes not only facial expressions, but also posture. The infographic to the right is a handy guide for learning non-verbal communication cues.
Tips for “reading” non-verbal cues
The eye’s have it! A person’s eyes speak volumes. Look to see if the speaking is making direct eye contact or not. Inability to make direct eye contact can indicate boredom or even deceit. But it can also indicate shyness or lack of confidence. In some cultures, not looking directly into a person’s eyes is a demonstration of respect and in other cultures, it is a sign of disrespect, so be aware of how cultural differences can influence body language. Where a person looks is telling. People often look to the right when they are using their imagination, but look left when they are recalling a memory.
Facial expression is harder to detect, because most people focus on controlling it. Is the person smiling? If so, is it a genuine smile? Sarcastic smile? A slight grimace before a smile is usually the indicator of a fake smile. Tight lips can also indicate annoyance, whereas a relaxed mouth means a positive mood. Covering the face (especially the mouth) often indicates lying. Nodding the head usually means the person is interested, as is tilting the head to the side. Titling the head backwards can mean uncertainty.
Hands can leak important information about another person’s thoughts and feelings. Hands in pockets can mean nervousness or even deception. Supporting the head with a hand means that the person is trying to focus on what is being said. Supporting the head with both hands means boredom.
Stance and posture provide hints about a person’s attitude. If the person’s feet are pointed towards you, they have a good attitude towards what you are saying. If their feet or pointed towards someone else, that probably means they would rather be talking to that person (even if they are carrying on a conversation with you). In addition to looking at a person’s feet, notice how they are holding their arms. Crossed arms could indicate a closed mind, but crossed arms with a smile normally means that the person is confident and relaxed.
While these tips are helpful, they don’t apply 100% of the time, and should be used along with active listening to foster true understanding and healthy communication.
Strategies for teaching non-verbal communication skills
In one minute, have participants write down as many examples of nonverbal communication as they can.
Go around the room and have people share their list, writing down all the examples. This part can be turned into a competition (inspired by the game Scattergories) by giving individuals get one point for each unique answer they have. (If no one else wrote down that same nonverbal cue they get a point.) The person(s) with the most points after everyone has shared wins!
Review the list and group cues by the following categories:
How words are spoken (tone, pitch, pace),
Body language (gestures, facial expressions, posture),
Tactile responses (touching) Review and discuss. What type of cue was most commonly mentioned? What cues do you think have the most powerful communication? What cues could be misinterpreted?
The Power of Nonverbal
Ask individuals to work in pairs. One person in the pair will be the designated speaker and the other person will communicate with nonverbal cues only. 2.) Challenge: The speaker will continue talking (about any subject) regardless of the cues the other person is giving to two minutes. The non-speaker will roll a dice to determine what message they will be giving off with nonverbal cues. (If the facilitator wants to keep the adjectives secret from the speaker, they can simply whisper the desired cue or have pre-labeled pieces of paper.)
1- Engaged – Super interested in what the speaker is saying!
2- Apathetic – Not interested one bit.
3- Angry – Very opposed to what the speaker is saying.
4- Distracted – Interested in speaker, but really need to go to the bathroom.
5- Distracted – Not very interested; anxiously waiting for a call, text, or email.
6- Tired – Exhausted and having difficulty concentrating.
After two minutes, have the speaker try to guess what nonverbal cue was communicated.
Switch roles and repeat for two additional minutes.
Discuss and reflect on the impact nonverbal cues have on the speaker
Decipher the Message
Search YouTube for some non-verbal communication video clips. Play the video so youth can observe examples of nonverbal communication. Some examples are linked below.
2. Discuss possible interpretations (starting with the participants’ perspectives) and describe why those interpretations are valid. (Share in small groups of 4-5 if the audience is more than 15 people. Each group can report back to the larger group.)
3. If there is an alternative interpretation, the facilitator can share it to emphasize the importance of context, culture, or other meaning in nonverbal communication.
Listening is a skill that can be learned, and is just as important (if not more so) than speaking. However, when it comes to teaching communication skills in 4-H, we have a tendency to focus on the speaking or writing part more than the listening part. So…we are kicking off our series on communication by focusing on this very important skill! This blog post will cover, how active listening can benefit adults and youth, tips for active listening, and some activities you can do with your 4-Hers to help them begin building and practicing solid listening skills.
Why focus on listening?
Listening and hearing are not the same- listening involves processing what you have heard, and for many people (including myself) it takes practice! A better description of listening well is active listening. Active listening requires the listener to fully concentrate, understand, respond, and, then….remember what is being said. Being a good listener also requires being mindful of what you are hearing. Mindfulness is paying attention in a particular way, on purpose, in the present moment – and non-judgmentally. The goal of mindful listening is to silence the internal noise of your own thoughts, so that you can hear the whole message, and so that the speaker feels understood.
Benefits of Active Listening
Infographic developed my Julie Dillard, Washington County UF IFAS Extension
There are several benefits to being a good listener.
Prevent and resolve conflict
Build trust
Helps you learn
Most importantly, good listening skills foster a sense of belonging, which is the most basic measure of a quality youth development program.
So how can we become better listeners? Here are a few tips:
• Just listen. Be attentive when you are listening. Do not let other thoughts, like what you are going to say in response, distract you.
• Express interest. Use eye contact, posture, and facial expressions to let people know you are interested in what they have to say and that you are ready to listen. Listening is a form of non-verbal communication, which we will delve more deeply into next week during our Virtual Volunteer Leadership Webinar.
• Reduce distractions. If possible, refrain from doing other tasks while you are listening so that you can focus on hearing what is being said.
• Listen for emotions. Emotions can be expressed through tone, but also through body language- what does the tone and body language of the person tell you? Are they expressing excitement, frustration, joy or sadness? Be very careful not to judge what the other person is feeling.
• Repeat it back. Once the person has finished talking, summarize what you heard and ask them to clarify if necessary.
• Don’t be afraid of silence. A silent moment allows the speaker and the listener to process what has been said through words, tone and body language.
How can we teach listening skills to youth?
Here are a few activities you can do virtually or in person with youth of all ages (and adults too). For instructions, click the link or read the instructions below the table. For more ideas, and strategies for non-verbal communication, sign up for our webinar series every third Thursday of the month at 6PM central, 7PM eastern.
Paper-Tearing Exercise
1.) Pass out a sheet of paper to everyone and tell them the following: “We’re going to play a game that will show some important things about communication. Pick up a sheet of paper and hold it in front of you. Now, close your eyes and follow the directions I will give you—and no peeking! You cannot ask questions.”
2.) Give the following directions, carrying them out yourself with your own sheet of paper and pausing after each instruction to give the group time to comply:
• Fold your sheet of paper in half.
• Tear off the upper right-hand corner.
• Fold it in half again and tear off the upper left-hand corner.
• Fold it in half again and tear off the lower right-hand corner.
3.) After the tearing is complete, say something like, “Now open your eyes, and let’s see what you have. If I did a good job of communicating and you did a good job of listening, all of our sheets should look the same!”
4.) Hold your sheet up for them to see and discuss outcome.
• It is highly unlikely any sheet will match yours exactly.
• How are our papers different?
• Why don’t our papers match?
• How could a different communication method have helped us with this
activity?
Source: Strieter, L. (2008). Communications: Overview of Communications.
Shhhh. Just Listen…
1.) Work in pairs – Select one person to be the listener and one person to be the speaker.
2.) Challenge: The listener has to get the speaker to continue talking for five minutes, but can only make three statements during the time period. The speaker will talk about a situation that was a joyous occasion (ex. might be an award, a special event, a new job, etc.).
3.) Switch roles after five minutes.
4.) Return to whole group for reflection and discussion. The discussion that follows concentrates on how:
The speaker felt when the person just listened and did not exchange information
The nonverbal signals encouraged the speaker
Uncomfortable the silence was
It felt to just listen without having the pressure to contribute
The speaker felt having the freedom to say whatever they felt
Source: Listening & Communication Exercises by Work Smart Blog, Posted online by Leslie Orr
1.) Work in Pairs: One person is the listener and the other is the speaker.
2.) Role play: The listener practices active listening and tries to diffuse the tense situation. The speaker is upset because of [fill in any scenario].
3.) Discussion: The best way to diffuse a tense situation is to use active listening – it is important that the person knows you hear what they are saying. It is also important not to make any promises at that stage of the exchange. Acknowledge the person’s frustration and let them vent. Then, move on to problem solving – get the person to help in solving the problem and then work on solving it together.
Source: Listening & Communication Exercises by Work Smart Blog, Posted online by Tom Lord http://blog.trainerswarehouse.com/communication-exercises
As we look at the ever-changing social media journey, we think how can we keep up? Honestly, we probably never do and that’s okay. Social media can be an efficient way to communicate with 4-H families and also recognize the great things 4-Hers are doing! While you should never rely on only one form of communication to connect with every age group, social media can be an effective strategy. While Facebook is not the “go-to” platform for youth, most parents and community stakeholders are on Facebook. This article covers the basics of setting up a Facebook Group for your 4-H club the right way. Facebook is an approved platform through the University of Florida to use for 4-H, but there are some guidelines that need to be followed:
